New year, new start! We’re hosting a workshop where we will teach you how to create a value proposition that captures the true essence of what you do, a service offering your clients genuinely value AND are prepared to pay for. Read the rest of this entry »
“And it occurred to me that there is no such thing as blogging. Blogging is just writing - writing using a particularly efficient type of publishing technology.”
Simon Dumenco
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We would like to take this opportunity to wish our clients, strategic partners and colleagues a very Merry Christmas from the entire team here at A Business Innovation. We truly hope that you and your family have a wonderful festive break, followed by a healthy and prosperous 2012. Read the rest of this entry »
Last night our clients joined us at the trendy Hoxton Hotel in Shoreditch for drinks and an informal presentation on philanthropy planning.
Randi Weaver from Good Giving Limited facilitated a round table discussion, providing insight into charitable giving and answers to questions such as why, when and what people give. Read the rest of this entry »
We will teach you how to create a value proposition that captures the true essence of what you do, a service offering your clients genuinely value AND are prepared to pay for.
The 2 Day Value Proposition workshops we launched before the summer have been so successful that we’ve released another date – November 29th in London. Attendee feedback has been excellent, with 100% of attendees indicating they would like to attend our workshops in the future. Read the rest of this entry »
Here at A Business Innovation we are always looking for ways we can add value to our clients’ businesses.
Over the last twelve months we have become aware of the increasing appetite for charitable giving. To help our clients understand the options available and how best to provide guidance and advice, we are hosting an event on November 16th at 5.30 pm at The Hoxton Hotel in London. Read the rest of this entry »
We were delighted to hear that our very own Abbie Tanner, Director of A Business Innovation, was featured in New Model Adviser today.
Are you an enthusiastic, passionate, junior marketing professional? Do want the opportunity to work with a small, dynamic team focused on delivering a full spectrum of marketing activities for our Financial Adviser clients? Read the rest of this entry »
Back to school this week and time to refocus on your business. Why not invest two days to learn how you can take your business to the next level? Join us at our next 2 Day Value Proposition Workshop – FREE of charge (but only if you act quickly!). Read the rest of this entry »
We will teach you how to create a value proposition that captures the true essence of what you do, a service offering your clients genuinely value AND are prepared to pay for.
Based on the success of our recent 2 Day Value Proposition workshops, we’ve released another date - September 22nd in London. So far, the feedback from our events has been excellent, with 100% of attendees indicating they will be attending our events in the future. Read the rest of this entry »
On July 7th we hosted our first 2 Day Value Proposition Workshop in the newly refurbished boardroom of Home House private members club in Mayfair. Read the rest of this entry »
In financial and other professional services there is an increasing trend towards outsourcing. Everything from compliance, to administration, IT, investment management, paraplanning and, more recently, marketing. Outsourcing enables a business to focus internal resources on the activities they do best, removing distractions associated with looking after non-core activities and helping to reduce or more effectively manage costs.
Which one is right for you in your business?
A traditional marketing consultancy will provide advice and input into your strategy, and then help you to define a plan for your business, leaving you to execute the plan leveraging your own resources. A Business Innovation takes this model one step further – we not only define but implement your strategy and manage your activity on an ongoing basis.
We will teach you how to create a value proposition that captures the true essence of what you do, a service offering your clients genuinely value and are prepared to pay for.
Have you created a client value proposition and now need to launch it within your business? In this post we’ll share ideas for successfully launching your new offering.
When you’ve finalised the content and core messaging for your value proposition, turn it into a ‘storyboard’ to form the basis of all presentations, website copy, brochures and regular communications. It must become the foundation for all marketing and communications.
When developing your value proposition, you must remember that it’s not all about you. It should focus on the needs of your target client. What are their ambitions, goals and objectives? What keeps them awake at night? How do your services address these needs?
Gather this information by asking those clients who meet your ‘ideal’ client profile. Do this in person or use an online survey tool like SurveyMonkey, SurveyGizmo or Smart-Survey. The best way I’ve seen this work is through a client appreciation event. Invite your clients to lunch or another event and openly ask for their feedback. This is a great way to receive honest advice. Your clients will feel privileged you’ve selected them. Once you’ve created your value proposition, show it to them and again, ask for their feedback.
In May, the creative hub of A Business Innovation was alight with activity (even more than usual that is). The scurrying bodies were hard at work transforming the top floor of our HQ into a film studio. Why? We were producing the thought-provoking video ‘Are you a farmer, or do you eat what you kill?’
The video questions the UK adviser market and invites viewers to gain the necessary tools to transform their business and survive the impact of the Retail Distribution Review.
Below are a couple of snaps from the day.
Transforming your business, moving away from commission towards charging a fee (or Client Agreed Remuneration) is difficult for any business. Not only must you decide on an appropriate fee level, as well as the best way to administer and collect fees, but most importantly how to justify your new charging structure to existing clients, prospects and professional connections.