Accountants

• The recession has presented a host of new challenges for accountants. Until now many have not had to focus their time, energy or resources on winning new clients. Before the credit crunch, losing a client was a rarity and any client loss was subsidised by a steady stream of new business through a traditional 'word of mouth' method. Today, in order to compete, accountants are realising they need to be far more strategic in their approach.

  The challenges:

  Fee Income. Business clients have suffered financially, impacting their ability to pay fees. Many have choosen to adopt a minimum level of service, as they struggle to manage costs and cash flow.

  Business Failure. The Equifax Business Failures Report for the second quarter of 2009 revealed an overall increase in the number of business failures approached nearly 40%.

  Competition. Competition for work is fierce. Many personal and small business clients are seeking low cost options or even considering DIY solutions.

  Strategic partnerships. The key to growth.

  In addition to the challenges presented by the economic downturn, firms in the financial and legal services sector are facing unprecedented regulatory change. This presents a huge opportunity for forward-thinking accountants. In order to survive and grow their business, solicitors and advisers will seek to build strategic partnerships or referral relationships with like-minded accountancy firms. These multi-disciplinary businesses will provide an integrated end-to-end client solution, deepening client relationships and leading to greater revenue opportunities.

  Don't want to grow? Increase profitability through business transformation.

  Rather than seeking to grow their business, some accountants are using this time to focus on business transformation. They are reviewing their current client bank, removing any "D" list clients and repositioning their services to attract more "A" list clients - increasing the overall profitability of their practice.

  Whether you're looking to grow or transform your business, A Business Innovation can help.

  Our services are designed to help you:

  • Define and articulate your value proposition
  • Communicate effectively with your clients
  • Establish an online presence
  • Create marketing strategies that work

  • Retain and re-engage your clients
  • Build professional introducer relationships
  • Attract new clients
  • Acquire and integrate a new business
  
  

  We can work with you on an outsourced basis, as a fully integrated marketing or business development division. Alternatively, the Business Innovation Academy can furnish you with the training and tools you need to run your own campaigns and initiatives.